Community investment: our focus areas
We think it’s important to give back to communities. Especially in locations that are close to our operations. Through our community investment program, we've identified two focus areas where we concentrate our efforts to ensure we are contributing to the long-term success of those communities and the people who live there.
Our two focus areas
- Increasing literacy rates
- Supporting healthy lifestyles
- Building skills
- Increasing access to key social and emergency services
- Sustaining community traditions
These focus areas align with our business values and reflect the positive difference we want to make.
When it comes to our community investment portfolio we want to measure the impact of our programs to ensure our involvement is making a positive difference in the community and our company. We recognize that every community and organization is different, which is why we focus on the needs of each individual community. It’s not just about financial donations. It’s about helping communities where we live and work to be stronger and better off because we’re there.
Each year, we participate in a detailed audit of our entire portfolio through the London Benchmarking Group (LBG) Canada. This audit helps us to understand the total value that our cash, in-kind, employee volunteering and giving, and program management costs bring to the local community. We evaluate our success through stakeholder feedback, third-party evaluation, benchmarking studies and reports from our community partners. We’ve been a member of LBG Canada since 2011. Each year, our results are published in our annual environmental, social & governance report.
Targets and results
In 2016, we began to set clear external targets to help us measure our progress and demonstrate the impact we’re making in the communities where we invest. Each year we measure our impact to ensure we’re making progress against our goals and we reassess our programs to ensure they are achieving our desired outcomes.