Community Investment: measuring success

Total investment

When it comes to our community investment portfolio we want to measure the impact of our programs to ensure our involvement is making a positive difference in the community and our company. We recognize that every community and organization is different, which is why we focus on the needs of each individual community. It’s not just about financial donations. It’s about helping communities where we live and work to be stronger and better off because we’re there.

We collaborate with local communities to create programs, provide in-kind and financial donations and host and support events in their areas. We look for ways for our employees and their families to get involved through volunteering and giving opportunities.

Measuring success

Each year, we participate in a detailed audit of our entire portfolio through the London Benchmarking Group (LBG) Canada. This audit helps us to understand the total value that our cash, in-kind, employee volunteering and giving, and program management costs bring to the local community. We evaluate our success through stakeholder feedback, third-party evaluation, benchmarking studies and reports from our community partners.

We’ve been a member of LBG Canada since 2011. Each year, our results are published in our annual corporate responsibility report.

Targets and results

In 2016, we began to set clear external targets to help us measure our progress and demonstrate the impact we’re making in the communities where we invest. Each year we measure our impact to ensure we’re making progress against our goals and we reassess our programs to ensure they are achieving our desired outcomes.

Targets By 2016 2017
Invest 1% of our annual pre-tax profit to support charitable and community partners** Annually 0.81%*** 0.45%
Positively impact 250,000 youth through literacy programs, healthy living initiatives and skill building opportunities 2020 100,237 221,191*
Increase public access to key social and emergency services organizations in local communities Ongoing Supported over 63 organizations focused on building strong families and safe communities Supported over 68 organizations focused on building strong families and safe communities
Support active involvement of our employees by providing diverse opportunities to give and volunteer Ongoing Provided over 75 volunteer events for our staff and matched over $1.4 million in employee donations Provided over 95 volunteer events for our staff and matched over $1.4 million in employee donations

*cumulative total of 2016 and 2017

**Percentage of pre-tax profits has been calculated as our total value of investments to the community divided by the absolute value of our Earnings(Loss) from Continuing Operations Before Income Tax found on our annual consolidated statement of earnings.

***The Earnings(Loss) from Continuing Operations Before Income Tax in 2016 was restated in 2017 for discontinued operations