Rising to the challenges
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How do you get just the oil out of the oil sands when it’s compressed in sand, deep underground and can be as hard as a hockey puck? Our Rising to the challenges ad highlights those challenges.
We’re focused on making smart environmental choices every day because we care. That’s why we have a technology development team actively finding ways for us to be even better at what we do. It's challenging work, but we're persistent in our determination to continue to build and operate our projects efficiently and improve our performance.
Why oil matters
The ways we get from place-to-place in this world – cars, trains, planes, ships - have been built on oil. Alternative fuels currently account for less than four percent of all transportation fuels*, so until that number increases significantly, oil will be an essential part of how our food and other products get to the stores and how we travel. And, as our other ads point out, petroleum products are key ingredients in many products and technologies we use every day.
In addition to the direct investments oil companies like Cenovus make in their operating communities, the oil industry in Canada creates jobs that support our regional and national economies. Revenue from taxes and royalties are used to fund, among other things, health care and education.
*Source: 2012 Key World Energy Statistics © OECD/IEA (International Energy Agency), 2012